Honda Motorcycle & Scooter India (HMSI) is gearing up to revolutionize the Indian two-wheeler market with its first electric scooter. This blog highlights the key features and strategies behind HMSI’s foray into the electric vehicle segment.
HMSI’s Ambitious Goal
Market Share Target: HMSI aims to capture 30% of India’s electric two-wheeler market by 2030.
Future Launches: Plans to launch at least three new electric two-wheelers by 2030, with a sales target of over one million units.
The First Electric Scooter
Speed: The scooter will have a top speed of 60 km/h.
Pricing: Positioned below the Honda Activa, whose price ranges from ₹72,000-75,000 (ex-showroom).
Launch Timeline: Expected to hit the market by the end of 2024.
Battery and Range: Equipped with a lithium-ion battery, it will offer a range of 100 kilometers per charge.
Features: Includes a digital instrument cluster and a reverse gear.
|Honda Motorcycle & Scooter India
|End of 2024
|Battery and Range
|100 kilometers per charge
Target Audience: Focusing on customers looking for an electric vehicle as an additional option.
Product Positioning: Aiming to offer an affordable mid-range product suitable for specific use cases.
Current Market: Bajaj Auto and TVS Motors are the significant players in the electric two-wheeler space.
Upcoming Competition: Many legacy two-wheeler brands, including Yamaha and Suzuki, are planning to enter the electric scooter segment.
HMSI’s Impact on the Market
Significance: HMSI’s entry into the electric two-wheeler market is expected to be a significant milestone.
Customer Appeal: Positioned as an affordable option, it’s likely to attract customers considering an electric vehicle as a secondary mode of transportation.
Yes, It Will Be Game Changer.
HMSI’s first electric scooter is set to be a game-changer in the Indian electric two-wheeler market. With its competitive pricing, impressive features, and Honda’s legacy, it’s poised to make a significant impact. The company’s ambitious plans for the future signal a new era in the eco-friendly transportation sector in India.