Honda Motorcycle & Scooter India (HMSI) is gearing up to revolutionize the Indian two-wheeler market with its first electric scooter. This blog highlights the key features and strategies behind HMSI’s foray into the electric vehicle segment.
Key Highlights
HMSI’s Ambitious Goal
Market Share Target: HMSI aims to capture 30% of India’s electric two-wheeler market by 2030.
Future Launches: Plans to launch at least three new electric two-wheelers by 2030, with a sales target of over one million units.
The First Electric Scooter
Speed: The scooter will have a top speed of 60 km/h.
Pricing: Positioned below the Honda Activa, whose price ranges from ₹72,000-75,000 (ex-showroom).
Launch Timeline: Expected to hit the market by the end of 2024.
Battery and Range: Equipped with a lithium-ion battery, it will offer a range of 100 kilometers per charge.
Features: Includes a digital instrument cluster and a reverse gear.
| Current Market | Honda Motorcycle & Scooter India |
| Speed | 60 km/h |
| Pricing | ₹72,000-75,000 (ex-showroom) |
| Launch Timeline | End of 2024 |
| Battery and Range | 100 kilometers per charge |
HMSI’s Strategy
Target Audience: Focusing on customers looking for an electric vehicle as an additional option.
Product Positioning: Aiming to offer an affordable mid-range product suitable for specific use cases.
Competitive Landscape
Current Market: Bajaj Auto and TVS Motors are the significant players in the electric two-wheeler space.
Upcoming Competition: Many legacy two-wheeler brands, including Yamaha and Suzuki, are planning to enter the electric scooter segment.
HMSI’s Impact on the Market
Significance: HMSI’s entry into the electric two-wheeler market is expected to be a significant milestone.
Customer Appeal: Positioned as an affordable option, it’s likely to attract customers considering an electric vehicle as a secondary mode of transportation.
Yes, It Will Be Game Changer.
HMSI’s first electric scooter is set to be a game-changer in the Indian electric two-wheeler market. With its competitive pricing, impressive features, and Honda’s legacy, it’s poised to make a significant impact. The company’s ambitious plans for the future signal a new era in the eco-friendly transportation sector in India.